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ImplementationIn a sense, implementation began when you got on a plane and began discussions with a potential partner. Reality is rarely as neat as our flow charts, and it is really only a matter of convenience here that we so cleanly separate implementation. The theoretical rational is simply that implementation normally follows a business plan.
It is hard to predict what will be involved in implementation. We list at least 4 activities:
Regarding investment intelligence, while you have profiled your potential partners and met them personally, you will need to perform normal due diligence on them as your negotiations get serious. You need to confirm that they really are who they say they are, that they are positioned in the market as they say, that they have a good reputation, that management is solid, and the like. Normally, in-country expertise is required to get this done.
Market watch may or may not be important. Often, your partner routinely watches this kind of thing and this is adequate. However, sometimes more sophisticated monitoring is required.
Support services can be any number of things from negotiation assistance to distributor training to shipping and receiving.
We could add, of course, “follow-through,” as another entire component to the process, but that opens up a whole new realm of discussion, much of which becomes inward looking for a company.
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