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(This strategic plan is a fictive one and for information purposes only. It will not work out for a real company; please contact us if you need assistance with your strategic issues and want to try our professional consultancy services.)
Strategic Plan for SampleBiz, Inc.
This document sets out a strategic plan for SampleBiz Inc. It reviews strengths, weaknesses, threats and opportunities; presents a series of statements relating to SampleBiz Inc's vision, mission, values and objectives; and sets out its proposed strategies and goals. As we understand strategy being a dynamic process, we value your suggestions to it.
Strengths, Weaknesses, Threats & Opportunities
This strategic plan addresses the following key strengths, weaknesses, threats and opportunities for SampleBiz Inc:
Strengths: |
Weaknesses: |
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R and D almost complete |
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Basis for strong management team |
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Key first major customer acquired |
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Initial product can evolve into range of offerings |
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Located near a major center of excellence |
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Very focused management/staff |
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Well-rounded and managed business |
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Very dependent on borrowings - Insufficient cash resources |
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Board of Directors is too narrow |
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Lack of awareness amongst prospective customers |
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Need to relocate to larger premises |
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Absence of strong sales/marketing expertise |
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High dependence on few key staff |
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Emerging new technologies may move market in new directions |
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Threats: |
Opportunities: |
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Major player may enter targeted market segment |
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New technology may make products obsolescent |
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Economic slowdown could reduce demand |
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Euro/Yen may move against $ |
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Market may become price sensitive |
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Market segment's growth could attract major competition |
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Market segment is poised for rapid growth |
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Export markets offer great potential |
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Distribution channels seeking new products |
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Scope to diversify into related market segments |
| Vision The promoters' vision of SampleBiz Inc in 3-4 year's time is ... Mission Statement
The central purpose and role of SampleBiz Inc is defined as ... Corporate Values
The corporate values governing SampleBiz Inc's development will include ...
Business Objectives Longer term business objectives of SampleBiz Inc are summarized as:
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To expand the business aggressively and offer above-average returns to shareholders.
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To become the leading, innovative systems company within the xx market segments. |
Key Strategic Tasks The following critical strategic tasks will be pursued by SampleBiz Inc:
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Accelerate product launches by strengthening R and D team |
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Extend links with key technology centers |
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Raise additional venture capital |
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Expand senior management team in sales/marketing |
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Recruit non-executive directors |
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Strengthen human resources function and introduce share options for staff |
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Appoint advisers for intellectual property and finance |
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Seek new market segments/applications for products |
The following important strategic tasks will also be followed:
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Locate new premises adjacent to xxx |
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Commission assessments of key markets |
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Start participating in trade shows and missions |
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Develop overseas market entry plans |
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Pursue strategic alliances with complementary players |
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Strengthen web presence and promote |
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Seek new market segments/applications for products |
Major Goals
The following key targets will be achieved by SampleBiz Inc over the next 3-4 years:
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Achieve sales of $xx million by 200X |
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Report annualized profits of $xx million in 200X |
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Secure xx% of the xx market segment by 200X |
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Become largest supplier of xxx systems in xx countries within xx years |
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Undertake an IPO by 200X |
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Employ xxx people including xx% technically qualified by 200X |
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Have sales offices or agents in xx key markets before 200X |
Strategic Action Programs
The following strategic action programs will be implemented: -
CEO: Prepare comprehensive business plan and develop contacts to raise VC within 6-9 months. -
CFO: Recruit Marketing Director and other key staff for marketing/sales and HR Director within 3-4 months. -
TechDir: Review R and D resources and scope for technical alliances - expand with arrival of VC. -
Board: Expand BoD to include further independent financial, technical and industrial expertise prior to seeking VC. -
All: Develop and implement accelerated market entry and development plans.
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