|
Home
Up
Global Scan
Initial Strategy
Positioning
Research
Strategic Plan
Partner Search
Business Plan
Implementation
| | Free Test
|
Test your globalization readiness:
Sometimes companies engage in international business opportunistically, not systematically. Whether its a mature European Country or an emerging eastern market, a systematic entry process is the most cost-effective way to develop global markets. World markets offer substantial growth opportunities for most companies. It doesn't matter whether a company is targeting the automotive market in France or the electronics industry in Austria, the challenge is basically the same -- to minimize risk and maximize the probability of success.
The top 10 questions that every company should ask before taking a step into a new market are as follows: |
|
Does your company truly have an "global" vision? |
 |
|
Do you know which of your products or services are likely to be most competitive in global markets? |
|
|
What are the top three countries to target, in priority order? |
|
|
Do you know these priority markets as well as you know your domestic market (i.e. growth trends, distribution systems, competition, pricing, buyer habits, barriers, etc.)? |
|
|
Are your chief competitors in international markets? Have you learned from your competitors' experience? |
|
|
Do you fully understand international modes of market entry (i.e. distribution, agencies, licensing, franchising, joint ventures, acquisitions, other strategic alliances)? |
|
|
Do you have a good idea of the best kind of partner for you in the target country? |
|
|
Do you have a professional strategy for your top target market? |
|
|
Do you know the key components to a successful global business plan? |
|
|
Do you have the resources needed to implement, support, and control international expansion (i.e. people, time, money)? |
|
|
